Melbourne's Trusted Capital Partners
About
Experts Unlocking Debt & Capital Opportunities
Bespoke Finance. Strategic Outcomes. Enduring Partnerships.
W Squared Financial Group is a Melbourne-based brokerage and debt advisory firm serving business owners, medical professionals, and private clients across Australia. Our custom debt solutions are aligned with clients’ business, personal, and intergenerational goals, delivering clarity and growth. With us, you get:
Capital structured to maximise growth and control
Access to financiers who seek high-value clients
Complex transactions executed with speed and precision
Our Philosophy & Leadership
About the Founder – William Song
Finance should be an enabler — structured with precision, executed with confidence, and always aligned to the bigger picture. This philosophy is brought to life by William Song, Founder and Managing Director, who has over 15 years’ experience in commercial and private banking. Having held senior roles at Commonwealth Bank of Australia and ANZ, William specialises in complex lending solutions and high-net-worth client strategies.
Strategic Execution
Delivering finance solutions with precision and speed
Multi-Lender Expertise
Navigating complex, multi-entity funding arrangements.
High-Value Client Access
Representing clients sought after by top-tier lenders.
Ongoing Treasury Oversight
Managing and optimising capital and debt portfolios.
Take Control of Your Financial Future